Mented Cosmetics Overview

  • Founded
  • 2016
Founded
  • Status
  • Private
  • Employees
  • 12
Employees
  • Latest Deal Type
  • Series A
  • Latest Deal Amount
  • $4.89M
Latest Deal Amount
  • Investors
  • 9

Mented Cosmetics General Information

Description

Manufacturer of cosmetics intended to offer cruelty-free makeup for all women. The company offers a range of lipsticks that is vegan, non-toxic, and formulated especially for women of color, enabling women to have access to makeup products that suit their skin tones.

Contact Information

Website
www.mentedcosmetics.com
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Primary Industry
Personal Products
Other Industries
Internet Retail
Primary Office
  • 68 East 131st Street
  • Suite 605
  • New York, NY 10037
  • United States
+1 (617) 000-0000

Mented Cosmetics Timeline

2019202020212022
Financing RoundCaptured Employee CountEstimated Employee Growth
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Mented Cosmetics Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
3. Later Stage VC (Series A) 17-Sep-2021 $4.89M 00.00 000.00 Completed Generating Revenue
2. Seed Round 29-May-2018 00.00 00.000 00.00 Completed Generating Revenue
1. Capitalization 01-Jan-2016 $10K $10K Completed Startup
To view Mented Cosmetics’s complete valuation and funding history, request access »

Mented Cosmetics Cap Table

Stock # of Shares
Authorized		 Par Value Dividend Rate (%) Original
Issue Price		 Liquidation Liquidation
Pref. Multiple		 Conversion Price % Owned
Series A-1 0,000,000 00.000000 00.00 00.00 00 00.00 00.000
Series A-2 000,000 00.000000 00.00 00.00 00 00.00 0.000
Seed 2 3,218,270 $0.000100 $0.37 $0.37 1x $0.37 14.03%
Seed 1 6,461,329 $0.000100 $0.46 $0.46 1x $0.46 28.16%
To view Mented Cosmetics’s complete cap table history, request access »

Mented Cosmetics Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last Financing Details
Manufacturer of cosmetics intended to offer cruelty-free makeup for all women. The company offers a range of lipsticks t
Personal Products
New York, NY
12 As of 2022
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00000000 00000000
Seattle, WA
000 As of 0000
000.00
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Johor Bahru, Malaysia
00 As of 0000
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Mented Cosmetics Competitors (41)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Julep (Personal Products) Formerly PE-Backed Seattle, WA 000 000.00 000000000000 000.00
00000 Formerly VC-backed Johor Bahru, Malaysia 00 00.000 000000&0 00.000
00000000 Venture Capital-Backed New York, NY 000 00000 00000000000 00000
00000 Private Equity-Backed London, United Kingdom 000000000000
00000000 Venture Capital-Backed Melbourne, Australia 00 00.000 0000000000 0 00.000
You’re viewing 5 of 41 competitors. Get the full list »

Mented Cosmetics Executive Team (2)

Name Title Board Seat Contact Info
Kristen Miller Co-Founder, Chief Executive Officer & Board Member
Amanda Johnson Co-Founder & Board Member
To view Mented Cosmetics’s complete executive team members history, request access »

Mented Cosmetics Board Members (3)

Name Representing Role Since
Amanda Johnson Self Co-Founder & Board Member 000 0000
Karen Howland CircleUp Network Board Member 000 0000
Kristen Miller Mented Cosmetics Co-Founder, Chief Executive Officer & Board Member 000 0000
To view Mented Cosmetics’s complete board members history, request access »

Mented Cosmetics Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers

5.5k

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

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Mented Cosmetics Investors (9)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
BAM Ventures Venture Capital Minority 000 0000 000000 0
BBG Ventures Venture Capital Minority 000 0000 000000 0
Blue Collective PE/Buyout Minority 000 0000 000000 0
CircleUp Network Venture Capital Minority 000 0000 000000 0
Corazon Capital Venture Capital Minority 000 0000 000000 0
You’re viewing 5 of 9 investors. Get the full list »

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