Telaria Overview

  • Founded
  • 2005
Founded
  • Status
  • Acquired/​Merged
  • Employees
  • 170
Employees
  • Latest Deal Type
  • M&A
  • Latest Deal Amount
  • $287M
Latest Deal Amount

Telaria General Information

Description

Telaria Inc provides a fully programmatic software platform for publishers to manage and monetize their video advertising. The company's platform is built specifically for digital video and to support the requirements of connected TV, mobile and over-the-top content. It operates in the business segment of online video advertising services. The company primarily generate revenue on a transactional basis where the company is paid by a publisher each time an advertising impression is monetized on its platform based on a simple and transparent fee structure that it establishes with publisher partners. The company primarily operates in the United States.

Contact Information

Website
www.telaria.com
Formerly Known As
Tremor Media, Tremor Video
Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Formerly VC-backed
Primary Industry
Media and Information Services (B2B)
Other Industries
Business/Productivity Software
Parent Company
Primary Office
  • 222 Broadway
  • Fl 16
  • New York, NY 10038
  • United States
+1 (646) 000-0000
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Telaria Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
9. Merger/Acquisition 01-Apr-2020 $287M 00000 00000 Completed Profitable
8. IPO 27-Jun-2013 0000 00000 00000 Completed Profitable
7. Later Stage VC (Series F) 06-Sep-2011 000.00 00000 00000 Completed Generating Revenue
6. Later Stage VC (Series E) 22-Dec-2010 000.00 00000 00000 Completed Generating Revenue
5. Later Stage VC (Series D) 28-Apr-2010 0000 000.00 00000 Completed Generating Revenue
4. Later Stage VC (Series C) 25-Aug-2009 000.00 000.00 00000 Completed Generating Revenue
3. Early Stage VC (Series B1) 02-Jun-2008 00.000 000.00 00000 Completed Generating Revenue
2. Early Stage VC (Series B) 14-Jan-2008 $11M $19.7M 000.00 Completed Generating Revenue
1. Early Stage VC (Series A) 01-Sep-2006 $8.69M $8.69M 000.00 Completed Startup
To view Telaria’s complete valuation and funding history, request access »

Telaria Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Series F 0,000,000 00.000000 00.00 00.00 00 00.00 0.000
Series 4 Preferred 0,000,000 00.000000 00.00 00.00 00 00.00 0.000
Series 3 Preferred 000,000 00.000000 00.00 00.00 00 00.00 0.000
Series 2 Preferred 0,000,000 00.000000 00.00 00.00 00 00.00 0.000
Series 1 Preferred 000,000 00.000000 00.00 00.00 00 00.00 0.000
Series E 000,000 00.000000 00.00 00.00 00 00.00 0.000
Series D 0,000,000 00.000000 00.00 00.00 00 00.00 0.000
Series C 0,000,000 00.000000 00.00 00.00 00 00.00 0.000
Series B1 548,032 $0.000100 $4.64 $4.64 1x $4.64 0.54%
Series B 3,500,732 $0.000100 $3.14 $3.14 1x $3.14 3.42%
To view Telaria’s complete cap table history, request access »

Telaria Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last Financing Details
Telaria Inc provides a fully programmatic software platform for publishers to manage and monetize their video advertisin
Media and Information Services (B2B)
New York, NY
170 As of 2020
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00000 000 00000000000 00000000 (000)
San Mateo, CA
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000.00
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000000&0 000.00

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00000 000 00000000000 00000000 (000)
Redwood City, CA
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00000000 00000
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Telaria Competitors (67)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
FreeWheel Media Formerly VC-backed San Mateo, CA 000 000.00 000000&0 000.00
00000000 Formerly VC-backed Redwood City, CA 000 00000 00000000 00000
0000000000 Formerly VC-backed San Francisco, CA 000 000.00 000000&0 000.00
0000000 Private Equity-Backed Denver, CO 00 000.00 0000000 0000 000.00
0000000 Formerly VC-backed Los Angeles, CA 000 00000 000000 - 000 00000
You’re viewing 5 of 67 competitors. Get the full list »

Telaria Patents

Telaria Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-20140195330-A1 Methods and apparatus for providing effectiveness score of advertisements Abandoned 08-Jan-2013 00000000000 00
EP-2502195-A2 Methods and apparatus for optimizing advertisement allocation Withdrawn 20-Nov-2009 00000000000
US-20140344048-A1 Methods and apparatus for optimizing advertisement allocation Abandoned 20-Nov-2009 00000000000 0
US-8615430-B2 Methods and apparatus for optimizing advertisement allocation Expired - Fee Related 20-Nov-2009 00000000000 000
CA-2781299-A1 Methods and apparatus for optimizing advertisement allocation Abandoned 20-Nov-2009 G06Q30/0249
To view Telaria’s complete patent history, request access »

Telaria Executive Team (27)

Name Title Board Seat Contact Info
Lauren Wiener President, Global Sales & Marketing
Doug Campbell Chief Strategy Officer
Rama Roberts Chief Technology Officer, Technology & Senior Vice President
Adam Lowy Chief Commercial Officer
Paige Bilins Chief Product Officer
You’re viewing 5 of 27 executive team members. Get the full list »

Telaria Board Members (15)

Name Representing Role Since
James Rossman Self Chairman 000 0000
Rachel Lam WarnerMedia Investments Board Member 000 0000
Randall Glein Self Board Member 000 0000
Warren Lee Telaria Board Member 000 0000
You’re viewing 4 of 15 board members. Get the full list »

Telaria Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers

5.5k

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

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Telaria Former Investors (22)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Amidzad Partners Venture Capital Minority 000 0000 000000 0
Canaan Partners Venture Capital Minority 000 0000 000000 0
Christopher Dixon Angel (individual) Minority 000 0000 000000 0
Crossroads Liquidating Trust BDC Lender/Debt Provider Minority 000 0000 000000 0
DFJ Growth Venture Capital Minority 000 0000 000000 0
You’re viewing 5 of 22 investors. Get the full list »

Telaria Acquisitions (6)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
0000000 00000 12-Jun-2018 0000000000 Application Software 0000 0000
000. 03-Aug-2015 0000000000 00.000 Media and Information Services (B2B) 0000000 0
000000000 (00 23-Jan-2012 0000000000 Social/Platform Software 0000000 0
000000 000000 17-Jan-2012 0000000000 00.000 Computers, Parts and Peripherals
Transpera 11-Feb-2011 Merger/Acquisition 00.000 Software Development Applications
You’re viewing 5 of 6 acquisitions. Get the full list »