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PitchBook Analyst Note: The Effects of COVID-19 on Fitness and Mental Health Technology

Q2 2020

PitchBook Analyst Note: The Effects of COVID-19 on Fitness and Mental Health Technology

May 6, 2020

PitchBook Analyst Note: The Effects of COVID-19 on Fitness and Mental Health Technology
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The COVID-19 outbreak has necessitated lockdowns and social distancing initiatives worldwide. Among the multiple industries severely affected by these measures, the fitness industry is grappling with how to handle demand shocks as well as the potential investment in infrastructure reshaping to align with guidelines and anticipated consumer preferences post-pandemic. This research note details the key factors having an impact on this entire space, breaking down the key trends across multiple fitness segments such as marketplace platforms, brick-and-mortar operations and more.