So, every dog does have its day. And that day is August 26—National Dog Day. While we hope your pup feels like top dog today and every day, we also wanted to highlight several companies who aim to make life with Fido even more awesome. 

The pet tech industry vertical includes products and services meant to keep dogs healthy, like veterinary care apps and cloud-based pet insurance platforms. GPS-enabled collars and wireless pet cameras are examples of pet tech intended to keep our pooches safe. From subscription-based foods to toys and treats, other pet tech startups simply spoil our fur-kids.

And that’s just the beginning—PitchBook tracks 340+ pet tech companies. Among other data, we track more than 950 pet tech investors like SOSV and 500 Startups. According to PitchBook, $2.85 billion has been invested into pet tech upstarts like these:



Expert dog walkers and sitters for hire


Developer of a platform that connects pet owners with dog sitters and walkers. 

  • Founded: 2011
  • HQ: Olympia, WA
  • Latest financing: $155M Series G in 2018

See our Rover profile preview.


Provider of GPS-tracked dog-walking services that pair pups with a walker and send live alerts during each walk for a worry-free experience.

  • Founded: 2010
  • HQ: New York, NY
  • Latest financing: $2.5M Series A in April 2013

See our Swifto profile preview.


Operator of a platform that connects dog owners and local dog borrowers for walks, weekends and holidays.

  • Founded: 2012
  • HQ: London, England
  • Latest financing: $1.54M early-stage VC funding in 2016

See our BorrowMyDoggy profile preview.

Lay down

Overnight boarding services for our canines

Wag Hotels

Provider of the ultimate boarding and daycare resorts for dogs and cats—including private rooms, deluxe suites, training sessions and spa services—with locations across California.

  • Founded: 2005
  • HQ: San Francisco, CA
  • Latest financing: $3.18M late-stage VC funding in 2015

See our Wag Hotels profile preview.


Developer of a peer-to-peer boarding and pet sitting marketplace where owners select one of 16,000 hosts to care for their pets while they are away.

  • Founded: 2014
  • HQ: Sao Paulo, Brazil
  • Latest financing: $7M early-stage VC funding in 2019

See our DogHero profile preview.


Developer of an on-demand platform that allows pet owners find the perfect local contact for dog boarding, daycare and walks through an easy-to-use app and secure payment system.

  • Founded: 2012
  • HQ: Móstoles, Spain
  • Latest financing: $490K late-stage VC funding in 2018

See our Gudog profile preview.

Good dog

Tasty, nutritious eats for very good dogs

The Farmer’s Dog

Provider of a direct-to-consumer, fresh pet food delivery platform offering balanced, ready-to-serve meal plans based on each dog’s individual profile.

  • Founded: 2014
  • HQ: New York, NY
  • Latest financing: $39M Series B in 2018

See our The Farmer’s Dog profile preview.

Wild Earth

Producer of sustainable, nutritious pet foods made with cultured protein containing no animal by-products or rendered animals.

  • Founded: 2017
  • HQ: Berkeley, CA
  • Latest financing: $11M Series A in 2019

See our Wild Earth profile preview.

Butternut Box

Manufacturer of homemade, healthy dog foods tailored to each pup’s requirements, delivered to customers’ doorsteps and served fresh.

  • Founded: 2016
  • HQ: London, England 
  • Latest financing: $26.06M Series C in 2020

See our Butternut Box profile preview.


Toys to entertain and expend energy


Developer of smart dog toys that utilize positive reinforcement and promote mental stimulation using lights, sound and timing to reward pups when they solve a puzzle.

  • Founded: 2014
  • HQ: Kirkland, WA
  • Latest financing: $772K seed round in 2019

See our PupPod profile preview.


Provider of a monthly subscription box that’s packed full of toys, organic snacks and pet care products.

  • Founded: 2014
  • HQ: Elst, Netherlands
  • Latest financing: $90K of crowdfunding in 2015

See our Snuffelbox profile preview.

Go Dogo

Developer of a high-tech home entertainment system designed to give dogs a mental workout by guiding them through games and challenges and rewarding them with treats.

  • Founded: 2017
  • HQ: Kongens Lyngby, Denmark
  • Latest financing: $50k of crowdfunding in 2020

See our Go Dogo profile preview.




Tools that monitor safety and track location

Finding Rover

Developer of an app that uses animal facial recognition to search all lost pet reports in nearby areas to reunite lost pets with their owners.

  • Founded: 2012
  • HQ: Byron, CA
  • Latest financing: $5.54M Series A in 2017 

See our Finding Rover profile preview.


Developer of a smart dog collar that uses GPS and LTE-M to measure the steps a dog takes—for health purposes—and track its location anywhere in the US.

  • Founded: 2017
  • HQ: Dumbo, NY
  • Latest financing: $7.02M Series A in 2019

See our Fi profile preview.


Developer of a pet camera that allows pet owners to see and talk to their dog, record video and dispense treats.

  • Founded: 2014
  • HQ: Torrance, CA
  • Latest financing: $511K of crowdfunding in 2016

See our Furbo profile preview.


Vet services and wellness offerings for a healthy, happy dog


An online platform that sources quality prescription medications, pet foods and other health-related products from manufacturers and ships them directly to clients’ front doors.

  • Founded: 2005
  • HQ: Portland, OR
  • Latest financing: $50M Series D in 2018

See our Vetsource profile preview.


A mobile platform that provides payment plans intended for immediate, affordable access to veterinary care.

  • Founded: 2016
  • HQ: Pasadena, CA
  • Latest financing: $65M Series B in 2019

See our Scratchpay profile preview.

Fuzzy Pet Health

Provider of subscription-based, affordable pet healthcare services accessible via a mobile app.

  • Founded: 2016
  • HQ: San Francisco, CA
  • Latest financing: $8M Series A in 2019

See our Fuzzy Pet Health profile preview.


Pet tech is just one of the 50+ verticals PitchBook tracks. 
Check out our other verticals or learn about the data that supports this article.

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